Myers Monday: Let’s talk about these Halloween box office projections

With Halloween storming cinemas in two weeks, industry projections have the new Blumhouse movie making possibly $55 million. But is that too low?

The new Halloween is about the be unleashed on the world. But how much noise will it make when it gets here?

Halloween Economics

Variety is reporting the new Halloween is set to explode at the box office. With the return of Michael Myers tracking at $55 million for the opening weekend, Blumhouse is undoubtedly  pleased as the film only cost at cool $10 million to produce. Only, something is telling me these numbers are extreme conservative. In fact, I’m thinking low end $80 million, with a possibility of $95 million. And here’s why…

Halloween — Courtesy of Blumhouse

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A Rocker In Haddonfield

The Boogeyman hasn’t been seen since Rob Zombie’s trash sequel to his own reboot in 2009 — and that’s where the situation begins. The upcoming success of the reboot/sequel is explicitly tied to the Rob Zombie era, mainly due to the bad taste Halloween II left. People are thirsty for a new take on the iconic franchise. A fresh perspective, and the numbers will show.

Everyday Is Halloween

Also, horror and Halloween are more popular than ever. Everywhere you turn, there are more and more people celebrating spooky stuff. Simply put, horror has gone mainstream, which will also help the film obliterate current box office projections. Both hardcore fans, who are hooked by the return of Jamie Lee Curtis/John Carpenter, and the average person who digs the holiday/spooky time of year will show up in droves. And Blumhouse will be cackling all the way the way to the bank. Oh, and speaking of Blumhouse…

Blum Goes The Dynamite

One of the best things about Blumhouse is its ability to promote. When Jason Blum see an opportunity, he strikes as is evident in the movie even existing. To have the old generation (Curtis, Carpenter, Nick Castle) help a new generation of filmmakers in Haddonfield is an intriguing idea. It’s an easy concept to sell, which is what the increasingly popular studio has been pushing from the start — and it’ll lead to IT sized numbers come Oct. 22.

So, what do you think? Think

is set for a massive opening weekend or am I crazier than a Smith’s Grove Inmate?

Looking forward to the return of Michael Myers? Hoping the film lives up to the hype? Let the other trick ‘r treaters know what you think in the comment section below.