A Quiet Place Part II has postponed its release until Sept. 4 in the wake of the COVID-19 outbreak. Will it redefine the Labor Day box office like Stephen King’s It did three years ago?
A Quiet Place created a unique communal experience during its 2018 theatrical run. I saw it in a sparsely-populated auditorium during a weekday matinee, and couldn’t remember the last time I sat in utter hesitancy of making a sound. (It was a far cry from watching Grindhouse in 2007, where part of the fun was whooping it up with a crowd in on the joke.)
As the COVID-19 pandemic escalates, theaters are sitting vacant while states enact their “shelter-in-place” mandates.
With studios and cinemas alike trying to figure out ways to release films outside the time-tested theatrical model, Paramount has postponed John Krasinski’s eagerly-awaited sequel, A Quiet Place Part II to Labor Day Weekend.
According to Deadline:
"“A Quiet Place Part II, which was originally expected to go March 20 before getting pulled from the calendar as COVID-19 fears ramped up, will now open on Sept. 4. Labor Day weekend…is typically the deadest period ever for moviegoing as people head back to school, but with studios and theaters betting that moviegoing explodes later this summer…look for A Quiet Place Part II to redefine the Labor Day frame much like Warner Bros. transformed the post Labor Day period with Stephen King’s It.”"
This lengthy postponement may carry a sting for horror fans who enjoy a packed theater of laughs and screams, but credit is due to Krasinski and Paramount for wanting to preserve that aspect of A Quiet Place‘s appeal. To properly “enjoy the silence,” one must be surrounded by their fellow film-goers, ready to descend into darkness.
Krasinski made a case for cinematic viewing via Twitter on March 12, and his statement garnered an outpouring of support from his enthusiastic follower base. Maybe when we emerge from our bunkers and are ready to interact with humanity once more, this sequel will provide the catharsis we’re all looking for. Time will tell.
Will you be in the theater to see A Quiet Place Part II on Labor Day? Let us know in the comments.