Bloody Swissploitation film Mad Heidi coming to the U.S. as a Fathom Event
Mad Heidi will get its U.S. premiere from Fathom Events in June. The bloody, action-packed film is brought to us by Fathom Events, Raven Banner Releasing and Swissploitation Films.
Described as a “modern grindhouse epic”, Mad Heidi stars Alice Lucy and Casper Van Dien, and as a Fathom Event, it will be released nationwide on one night only, June 21, 7:00 p.m.
Mad Heidi puts a bloody spin on children’s literature classic Heidi, giving us the beloved character as an adult, living with her grandfather in the Swiss Alps, and in a relationship with a goat herder. When her lover distributes illegal cheese, he is slaughtered by ruthless hit men who work with the government.
Van Diem plays a brutal dictator who wants to conquer the world, but his plans may be thwarted when Heidi decides to avenge her lover. Her fight brings her face-to-face with ninja nuns, female inmates and violent super soldiers, but our heroine is intent taking down the Swiss leader and restoring freedom to everyone in Switzerland.
Mad Heidi initially made waves for its innovative crowdfunded approach, bypassing traditional financing tactics to ensure that the film’s original vision was preserved while placing profits back in the hands of the creators and backers. Boasting elaborate sets, impressive practical makeup and gore effects, and unhinged ingenuity helmed by first-time filmmakers Johannes Hartmann and Sandro Klopfstein, Mad Heidi is the ultimate tribute to grindhouse cinema and the latest fresh twist on a classic favorite
The Fathom event premiere will include an introduction from Van Dien and Lucy, alongside co-directors Johannes Hartmann and Sandro Klopfstein.
Fans may recall that Fathom Events also hosted screenings of Winnie-The-Pooh: Blood and Honey, which were a huge success. That extremely small budget film also took a popular children’s character and put a brutal and violent spin on the story, and it ended up earning over $5 million worldwide after its release. The creators and distributors are no doubt hoping the same will hold true for Mad Heidi.