Blumhouse & AMC celebrate Halfway To Halloween with five re-releases
By TJ Dietsch
With spring making its presence felt in many parts of the country, it might seem like we're ages away from the fall scare season, but AMC Theatres and Blumhouse have a solution: Halfway To Halloween. Starting on March 29 and going through April 2, the dominant force in modern horror and the cinema chain will give viewers the opportunity to see a different movie from the catalog each day in more than 40 cities across the country.
Split kicks the festivities off on March 29 followed by The Purge on March 30 and Ouija: Origin Of Evil on March 31. Insidious and The Invisible Man will then hit on the first two days of April respectively. Tickets, which can be purchased here, will cost $8 each.
In a statement, Jason Blum, the founder and CEO of Blumhouse said, “We wanted to celebrate local communities of horror fans throughout the country with a fun, affordable and slightly evil night at the movies. We’re grateful to our partners at AMC for helping us bring this idea to life.”
In M. Night Shyamalan's 2016 film Split, James McAvoy plays a man with 23 different personalities who kidnaps three teen girls, one of whom is played by Anya-Taylor Joy. They struggle to free themselves before a new identity called The Beast can fully manifest. The film is set in the same universe as Shyamalan's Unbreakable and was followed by Glass in 2019.
Many will be familiar with The Purge from 2013 or at least the world established by writer-director James DeMonaco which spawned four sequels -- with a fifth on the way -- and a TV series. Set in a world where all crime is allowed on a single night, the film follows a couple played by Ethan Hawke and Lena Headey as they try to survive the night in their fancy house.
Of the five offerings, Ouija: Origin Of Evil might seem a bit out of place, but it's key to remember that this underseen gem was directed by modern master of horror, Mike Flanagan. The prequel, set in the 1960s, marked the third and (for now) final time that Flanagan worked with Blumhouse after Oculus and Hush. Elizabeth Reaser stars as a charlatan medium who runs into trouble when one of her daughters played by Lulu Wilson actually becomes possessed. Origin Of Evil also features regular Flanagan collaborators Kate Siegel and Henry Thomas.
In addition to offering some springtime horror, the re-release of Insidious also marks the 13th anniversary of its original opening back in 2010. One of Blumhouse's earliest hits and the company's first time producing a movie with James Wan (Saw, The Conjuring), Insidious stars Patrick Wilson and Rose Byrne as parents trying to save their son from a monstrous place called the Further. Four more films have followed, a mix of sequels and prequels, with another in the works.
Finally, The Invisible Man marked the first time that Blumhouse presented a reinterpretation of a Universal Monsters' classic, but not the last. Leigh Whannell -- who also penned Insidious -- wrote and directed this 2020 film starring Elizabeth Moss as a woman being harassed by an abusive boyfriend who can walk about unseen. Whannell's next attempt, Wolf Man, just began filming this month.
Whether you cherry pick your favorites or check out all five, this is a much appreciated gesture for horror fans looking for that unique theater experience.