Bring Chauncy the Bear home with Imaginary releasing on DVD, Digital, and Blu-ray

The supernatural Blumhouse movie is out to purchase digitally on May 7 and then on DVD on May 14.
Pyper Braun as Alice jn Imaginary. Photo Credit: Parrish Lewis
Pyper Braun as Alice jn Imaginary. Photo Credit: Parrish Lewis /

Blumhouse horror icon Chauncey the Bear will soon be available to take home with you when Imaginary releases on digital and DVD! Beginning May 7, fans can purchase the movie via electronic sell-through for $14.99 from participating retailers like Amazon and Google Play. Then, one week later, on May 14, you'll be able to get the physical media release on DVD and Blu-ray (which also includes the DVD and a digital copy).

Released in theaters on March 8, Imaginary centers on a girl named Alice (Pyper Braun) who finds a stuffed bear named Chauncey upon returning to her stepmother's childhood home with her family. Alice starts acting strangely, prompting her stepmother Jessica (DeWanda Wise) to intervene and discover Chauncey is much more foreboding than a plush toy. Tom Payn, Taegen Burns, Matthew Sato, Veronica Falcón, and Betty Buckley also star.

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Imaginary Blu-ray - Courtesy of Lionsgate/Blumhouse /

Everything to know about the DVD and Blu-ray release for Imaginary

As mentioned above, Imaginary will be available to purchase digitally as of May. On May 14, you can buy the Blu-ray (+ DVD and Digital) for $39.99 or on DVD for $29.96.

The physical copy includes many fantastic special features, including an audio commentary track with director and co-writer Jeff Wadlow and actress DeWanda Wise, who plays Jessica.

More scoop on the featurettes included:

  • Meet Your New Imaginary Friends: The cast of Imaginary discusses the different terrifying creatures from the Never Ever.
  • Frills and Thrills: Eulyn C. Hufkie, the film's talented costume designer, discusses her many inspirations for designing the ladies of Imaginary.
  • Crafting the Beasts of Imaginary: The type of featurette I always love best are the ones that go into detail about how the practical effects are created. This behind-the-scenes clip showcases how the Spectral Motion team and puppeteers brought the monsters of Imaginary to life.
  • Bringing Nightmares to Life: Further exploring the creation of the various Never Ever beasts, this featurette takes viewers into the nightmare realm with a peek into the creation of the house and its terrifying rooms. Led by production designer Meghan C. Rogers, learn all about the craftsmanship that went into carving out a frightening nightmare in every room (and crawl space) of Jessica's home.

Imaginary is rated PG-13 for some violent content, drug material, and language. As part of Lionsgate's overall deal with NBCUniversal, the film should eventually be available to stream on Peacock.

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