There’s nothing quite like the magic of movies with intriguing taglines.
These small-but-mighty sentences have been giving potential viewers a sense of what they’ll see on the big screen for decades. But while these taglines may seem like nothing more than a bit of light advertisement, sometimes they can reveal much more.
There’s a lot to look forward to in 2020 for horror fans, so today I’m looking at some of the most intriguing taglines for horror movies coming out this winter.
Top 5 Intriguing Taglines for Horror Movies in 2020
5. Gretel & Hansel – January 31
This January we’re getting a new interpretation of the classic Brothers Grimm fairy tale about a brother and sister who get lost in the woods and the horrifying evil that welcomes them in out of the cold.
After first glance, this tagline seems like a pretty straightforward play on the “Brothers Grimm” name. While that interpretation can’t really be argued with, these four little words may also reveal something about director Oz Perkin’s approach to the tale.
For the uninitiated, Oz Perkins (son of the legendary Anthony Perkins) is the creative force behind such moody modern horrors as The Blackcoat’s Daughter and Netflix’s I Am the Pretty Thing That Lives in the House.
Perkins films thus far have had a very distinctive style and point of view. These are cold films, whether that be a frigid February setting or characters whose icy demeanor may be a cover for untold secrets. They’re also sparse films, with long sections of minimal dialogue and a penchant for wide angles that establish the character and setting simultaneously.
These stylistic choices combine to create eerie films viewed through a cool, dispassionate lens. Perkins’ camera isn’t exactly unsympathetic, but it’s also not overly involved with its subject’s struggles. It’s more than happy to watch as the characters work to make sense of the terrors surrounding them.
So what could this mean in the context of a “grim fairy tale?”
While Perkins has stated that Gretel & Hansel won’t be “what you expect,” we can still get a sense of what he’s drawing from by looking at the themes and characters in the source material. This means we have a good chance of encountering cruel stepmothers, weak fathers, endless dizzying woods, and a monstrous cannibal.
That seems pretty . . . grim.