Blumhouse gets in the Halloween spirit with virtual ‘BlumFest’ event
Blumhouse’s virtual ‘BlumFest’ event will offer viewers a behind-the-scenes look at the studio’s current and upcoming titles.
It’s hard to deny Blumhouse’s status as an institution within mainstream horror. For years now, studio founder Jason Blum has been keyed into a specific formula that brought people to theaters pre-pandemic, and has kept them streaming and anticipating whatever’s next in our mixed-up, quarantined world.
In an effort to spread some Halloween holiday cheer and publicize their upcoming projects, the Blumhouse masterminds have conjured the first-ever “BlumFest,” which will treat viewers to panels featuring the talent behind many of their hotly-anticipated and current releases.
Deadline provided the listing of panels, which are set to air at 10am PT on October 29.
Welcome to the Blumhouse will focus on four films that recently premiered via Amazon (The Lie, Nocturne, Evil Eye and Black Box), with Amazon Studios head Jennifer Salke, Blum and actor Mamoudou Athie, among others.
The Craft: Legacy panel will reunite writer-director Zoe Lister-Jones and principal cast Cailee Spaeny, Gideon Adlon, Lovie Simone and Zoey Luna to talk about the reimagining of Andrew Fleming’s 1996 film. This new iteration hits VOD on October 28.
Writer-director Chris Landon will pop in to get Freaky with stars Vince Vaughn and Kathryn Newton. The body-swap horror-comedy is set for a tentative November 13 theatrical release.
In what promises to be the hottest panel of the bunch, David Gordon Green and Jamie Lee Curtis will join producers Blum, Malek Akkad and Bill Block to discuss 2021’s Halloween Kills. Despite my lukewarm feelings on the 2018 film, I’m curious to hear what they have to say.
Perhaps the most curious inclusion out of all of these is the unlikely Blumhouse offering, The Good Lord Bird. A Showtime limited event series that takes a look at the life and times of abolitionist John Brown, the panel will feature star Ethan Hawke (who starred in Blumhouse’s Sinister and The Purge) and Blum.
The bottom line is: there’s a little something for everybody in these panels. If you need a break from your horror movie marathon (which more than likely consists of a Blumhouse flick or two), this will be a good opportunity to take a look at what’s on the horizon.
Halloween. dark. Next
What is your favorite Blumhouse movie? Let us know in the comments.