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Ash vs Evil Dead fans: Stay engaged on social media, it counts!

By Susan Leighton

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Ash vs Evil Dead Season 3 is right around the corner starting February 25, 2018 on Starz at 9 p.m. Until then, fans of the series can still make some noise about getting the show a renewal for Season 4. At 1428 Elm, we show you how.

“Social media spark a revelation that we, the people, have a voice, we can once again unite around common passions, inspire movements, and ignite change.” – Brian Solis

So, You Have a Twitter and a Facebook Account…

On February 25, 2018 at 9 p.m. on Starz, the third season of Ash vs Evil Dead premieres. Everyone has seen the blood pumping trailer, everyone is psyched. However, what about the future? Fans have been crying out for a renewal since the early summer.

Since June, AVED fans have taken to social media on Twitter, Facebook, Instagram and imgur to let Starz know that they support the show and want it to return. This is a terrific effort but the conversation needs to go beyond that to get attention.

Through research and in talking to people with a knowledge in network metrics, we at 1428 Elm became aware of Nielsen’s Social Content Ratings. If you are not aware, Nielsen is the company that provides the networks with the viewership of their shows. Launched in August of 2016, this particular set of numbers is becoming an increasingly important tool for the entertainment industry.

It’s A Numbers Game

Although the ratings of a show still play a huge part in determining its future, social content is on the rise. Here is how it works according to Nielsen:

“Nielsen uses an evolving set of over 1 million classifier combinations to measure organic and owned activity on Facebook and Twitter in a standardized way. Classifiers are program-related terms, including accounts, handles, hashtags, talent names and other phrases associated with programs, and are systematically identified and applied to comprehensively measure relevant social activity when a program is airing, and on a 24-hour-a-day, seven-day-a-week basis.”

In other words, staying engaged on social media and using #bringbackboomstick, #AVED, #BruceCampbell, #DanaDeLorenzo, #RaySantiago, #LucyLawless, #ArielleCarverONeill and #LindsayFarris whenever tweeting about the show on Twitter as well as appropriate handles (which we will get into later) will help immensely with this metric.

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What it shows the network is that even though AVED won’t be premiering until February, there is still a “buzz” around it. In other words, fans are engaged enough and obviously care enough to be talking about the series even though it won’t be on the airwaves until a later date.

Obviously, we all know launching the Starz app is critical as Bruce Campbell pointed out in one of his last book tour appearances. “Launch that app or the show will be cancelled.” We also know that buying the merchandise is important too because that also is revenue for the network.

That being said, the holiday season is in full swing and Best Buy is having a great deal on AVED seasons one and two. $18.00 for both plus free shipping is a great gift idea for that Bruce Campbell or Lucy Lawless fan in your life.

Another Chainsaw in the Arsenal

Using social media is just another weapon in the arsenal. The monthly Starz blitzes will continue where all fans let the network know that they are doing all they can to get the show a season four.

Live tweeting of season two is another great way to show support for Bruce and the Ghostbeaters. Grab your friends, go online and watch the episodes and “talk” about them on Twitter. Use the same idea on Facebook. Just “tag” your friends and start running posts.

Once the series hits the airwaves, live tweeting can be a powerful tool. It shows the network two things. How many socially loyal fans AVED has and it can also tell them how many new fans are engaged. So, actively recruit your horror-comedy loving friends and family members to season three.

The conversation needs to be continuous that is why it is important to support the cast in all their endeavors and TELL others about it. When Bruce Campbell tweeted out his “new gig” on Twitter, fans immediately started speculating about what it could be.

As it turns out, he did a three-episode stint on the upcoming AMC series, Lodge 49. Which we wrote about and then promoted on Twitter. For those Campbell fans in your world, since it is the gift giving season, Hail to the Chin is an excellent way to support not only Bruce but the show as well.

Dana DeLorenzo has a movie The Mad Ones out which is available on Amazon, Google Play, Vudu, My Dish, Microsoft and iTunes. I have seen it and this role is something different for her. She gets to showcase her range as an actress, if you like Kelly, I encourage you to watch it.

Be A “Chatty Cathy”

Make sure that you follow all the cast on Twitter and use their handles! @AshvsEvilDead, @STARZ, @GroovyBruce, @ImDanaDeLorenzo, @RealRaySantiago, @RealLucyLawless, @robtapert, @AriCarverONeill ‏and @lindsayjfarris ‏. Also remember to use #bringbackboomstick.

Also, follow the fan clubs on Facebook and Twitter as well. @BOTLpodcast (Bruce on the Loose podcast) on Twitter, a dedicated podcast devoted to all topics related to Bruce Campbell.  Then on Facebook, Bruce Campbell Fan Club, Bring Back Boomstick, as well as the website, bringbackboomstick.com.

If fans continue to stay engaged, the network will get the results and they might be encouraged to give AVED that season four renewal.

Next: Bruce Campbell: Hail to the Chin audio book in time for the holidays!

Are you on Twitter? Are you on Facebook? Make sure to join the #bringbackboomstick movement. Feel free to share your thoughts in the comment section below. We want to hear from you!

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